Definition: The number of goods or services that can be purchased with a unit of currency.
Note: If your monetary income stays the same, however, the price level of a good or service increases, your purchasing power of your earned income will fall.
What does this mean for you as the Franchisee?
- The R.F. Bunker utilizes its purchasing power to negotiate the lowest possible price for each product in the stores. They then pass on this savings to the Franchisee to generate a larger profit margin…More money in your pocket.
- Competitive Advantage: Purchasing power allows every R.F. Bunker store to offer lower prices on their emergency supplies. You now have the ability to run a smaller retail store with big box store and online prices! Smaller “copy cat” stores without the purchasing power can not compete with our pricing structure.
- R.F. Bunker customers are budget conscientious. By providing a One-stop-retail shop for emergency supplies and survival gear—with an affordable price tag, you will establish customer loyalty based solely on providing quality products at competitive prices.
- More for your money… Franchisee store owners will be able to stock more products for less capital investment.